Are You Sure About Your Purchase? Consumer Preferences For Local Beef Purchase Among Malaysians: A Case Study In Johor, Malaysia
Every corner of the world loves beef for its juicy and tender texture. As the demand for beef products grows in the Malaysian market, understanding consumer preferences for beef, especially those related to its quality, is essential. The question normally asked is, what are the main factors that inf...
| Published in: | BIO Web of Conferences |
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| Main Author: | |
| Format: | Conference paper |
| Language: | English |
| Published: |
EDP Sciences
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85211086137&doi=10.1051%2fbioconf%2f202413102009&partnerID=40&md5=3e39ca01534f139fb995d8662568e1d1 |