Developing the Concept of Emotion for Rendang Packaging Design Using Kansei Engineering
Rendang is one of Indonesia's iconic foods. Rendang products are so popular that they are exported to foreign countries. To support product competitiveness, packaging plays a vital role. The packaging development process that involves the emotional feelings of consumers is crucial. Packaging ca...
| Published in: | Communications in Computer and Information Science |
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| Main Author: | |
| Format: | Conference paper |
| Language: | English |
| Published: |
Springer Science and Business Media Deutschland GmbH
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85210234993&doi=10.1007%2f978-981-97-9890-2_2&partnerID=40&md5=2412d07370e6eb7d9ef7d9b9c5b86827 |