Linking demand conditions to competitive advantage: the role of government support programs in the halal cosmetic and personal care industry
Purpose: This study aims to examine the mediating role of government support programs in the halal cosmetics and personal care industry between local demand conditions and competitive advantage. Design/methodology/approach: Data were collected from 96 companies in the cosmetics and personal care ind...
| Published in: | Journal of Islamic Marketing |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85208955677&doi=10.1108%2fJIMA-07-2023-0216&partnerID=40&md5=e4abe4a9b910921beb63ce0ac4941993 |