Market and entrepreneurial orientations model to increase product innovation of culinary micro small medium enterprises in Indonesia

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Market and entrepreneurial orientations model to increase product innovation of culinary micro small medium enterprises in Indonesia

The objective of the article is to examine how market orientation and entrepreneurial orientation within an organization might bolster product innovation capabilities. By exploring these connections, the research aims to present a more comprehensive understanding of the research model and bridge exi...

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Bibliographic Details
Published in:	Edelweiss Applied Science and Technology
Main Author:	Fatimah S.E.; Johari R.J.; Komara A.; Maulany S.
Format:	Article
Language:	English
Published:	Learning Gate 2024
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85205728323&doi=10.55214%2f25768484.v8i4.1536&partnerID=40&md5=585fe27b3f6566b7b4988ce642c13857

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