Market and entrepreneurial orientations model to increase product innovation of culinary micro small medium enterprises in Indonesia
The objective of the article is to examine how market orientation and entrepreneurial orientation within an organization might bolster product innovation capabilities. By exploring these connections, the research aims to present a more comprehensive understanding of the research model and bridge exi...
Published in: | Edelweiss Applied Science and Technology |
---|---|
Main Author: | |
Format: | Article |
Language: | English |
Published: |
Learning Gate
2024
|
Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85205728323&doi=10.55214%2f25768484.v8i4.1536&partnerID=40&md5=585fe27b3f6566b7b4988ce642c13857 |