Consumer Boycott: The Effect of Religiosity and Consumer Attitudes

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Consumer Boycott: The Effect of Religiosity and Consumer Attitudes

One way for customers to express their distaste or dissatisfaction with a business or nation due to unethical actions is through a boycott. Despite the significant increase in consumer boycotts, marketing has paid little attention to consumer boycott involvement. The value-attitude-behavior model se...

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Bibliographic Details
Published in:	Global Journal Al-Thaqafah
Main Author:	Abdullah Z.; Anuar M.M.; Noor M.N.A.
Format:	Article
Language:	English
Published:	Universiti Sultan Azlan Shah 2024
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85204465882&doi=10.7187%2fGJATSI072024-6&partnerID=40&md5=d9b2c9a13ee98b85f9c1f9da9057e283

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