Consumer Boycott: The Effect of Religiosity and Consumer Attitudes
One way for customers to express their distaste or dissatisfaction with a business or nation due to unethical actions is through a boycott. Despite the significant increase in consumer boycotts, marketing has paid little attention to consumer boycott involvement. The value-attitude-behavior model se...
| Published in: | Global Journal Al-Thaqafah |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Universiti Sultan Azlan Shah
2024
|
| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85204465882&doi=10.7187%2fGJATSI072024-6&partnerID=40&md5=d9b2c9a13ee98b85f9c1f9da9057e283 |