Predicting sustainable tourism: examining customers’ intention to visit green hotels using an extended norm activation model
Purpose: This study aims to predict customers’ intention (INT) to visit green hotels through an extended norm activation model (NAM) framework. The extended NAM includes environmental concern (EC), price consciousness (PC) and aesthetic values (AEV). Design/methodology/approach: A quantitative surve...
| 發表在: | Management of Environmental Quality |
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| 主要作者: | |
| 格式: | Article |
| 語言: | English |
| 出版: |
Emerald Publishing
2025
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| 在線閱讀: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85202976566&doi=10.1108%2fMEQ-05-2024-0211&partnerID=40&md5=ee15ec1ce77399a2ce98ea9c1cc197ad |