Enhancing churn forecasting with sentiment analysis of steam reviews
Customer churn prediction is crucial for businesses seeking to retain their customer base. In this study, we present an enhanced approach for churn forecasting by integrating sentiment analysis of Steam reviews into the churn forecasting model, leveraging the vast Steam database. Steam, a prominent...
| Published in: | Social Network Analysis and Mining |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Springer
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85202882550&doi=10.1007%2fs13278-024-01337-3&partnerID=40&md5=2db760d6493fcc20e6b5d121dcb51b70 |