MEASURING CUSTOMER SATISFACTION OF SERVICE QUALITY BY FUZZY EVALUATION APPROACH; [Mengukur Kepuasan Pelanggan Terhadap Kualiti Perkhidmatan Menggunakan Pendekatan Penilaian Kabur]

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MEASURING CUSTOMER SATISFACTION OF SERVICE QUALITY BY FUZZY EVALUATION APPROACH; [Mengukur Kepuasan Pelanggan Terhadap Kualiti Perkhidmatan Menggunakan Pendekatan Penilaian Kabur]

Service quality plays an essential part in customer satisfaction. There are many approaches to measure customer satisfaction through delivery of service quality. One of the issue that leave the decision maker in an awkward position in selecting the most appropriate criteria available is by customer...

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Bibliographic Details
Published in:	Journal of Quality Measurement and Analysis
Main Author:	Mohamed F.; Alias S.; Setapa M.; Kanafiah S.F.H.M.; Kamarulzaman L.
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2022
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85202584808&partnerID=40&md5=c2106ffd0601a8b670145e4050b528c8

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