MEASURING CUSTOMER SATISFACTION OF SERVICE QUALITY BY FUZZY EVALUATION APPROACH; [Mengukur Kepuasan Pelanggan Terhadap Kualiti Perkhidmatan Menggunakan Pendekatan Penilaian Kabur]
Service quality plays an essential part in customer satisfaction. There are many approaches to measure customer satisfaction through delivery of service quality. One of the issue that leave the decision maker in an awkward position in selecting the most appropriate criteria available is by customer...
| Published in: | Journal of Quality Measurement and Analysis |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2022
|
| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85202584808&partnerID=40&md5=c2106ffd0601a8b670145e4050b528c8 |