MULTI-CRITERIA DECISION MAKING FOR SMARTPHONE BRAND SELECTION USING NEUTROSOPHIC SOFT SET; [Pembuatan Keputusan Pelbagai Kriteria untuk Pemilihan Jenama Telefon Pintar Menggunakan Set Lunak Neutrosophic]
This study explores the use of Neutrosophic Soft Set (NSS) in selecting the best smartphone brand for consumers, as the market is flooded with numerous brands and criteria, making it challenging for consumers to choose a smartphone that aligns with their preferences and interests. NSS is a mathemati...
| Published in: | Journal of Quality Measurement and Analysis |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2023
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85202551605&partnerID=40&md5=fa7887a331373a893533a74335aa2827 |