Examining The Organisational Competencies in Managing Health Lifestyle Campaigns on Social Media for Society’s Wellbeing

The increase in unhealthy lifestyles such as smoking, obesity, and lack of exercise has been identified as the main cause of the surge in health issues among the population of Malaysia. The government has aggressively promoted a healthy lifestyle through various nationwide programs and campaigns to...

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Bibliographic Details
Published in:Jurnal Komunikasi: Malaysian Journal of Communication
Main Author: Ayub S.H.; Thaheer B.A.N.M.; Zsuzsanna T.J.; Ibrahim M.S.; Yassin Y.M.
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2024
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85198927680&doi=10.17576%2fJKMJC-2024-4002-19&partnerID=40&md5=050e02797fc7c85b998552878b7f7d84