Revolutionizing Digital Marketing with Artificial Intelligence Solutions: A Four-Step Sequential Model

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Revolutionizing Digital Marketing with Artificial Intelligence Solutions: A Four-Step Sequential Model

In recent years, technological advancements have led to significant changes across various industries, including marketing. The need to adapt to digital trends has become imperative for marketers. While this may seem like a daunting task, the use of automated applications and systems based on artifi...

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Bibliographic Details
Published in:	Lecture Notes in Electrical Engineering
Main Author:	Raju V.; Kassim S.; Jahan S.; Wahab W.A.
Format:	Conference paper
Language:	English
Published:	Springer Science and Business Media Deutschland GmbH 2024
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85197763555&doi=10.1007%2f978-981-97-0154-4_38&partnerID=40&md5=8f43a32d75e7a5453cbf9320d1fbc643

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