Revolutionizing Digital Marketing with Artificial Intelligence Solutions: A Four-Step Sequential Model
In recent years, technological advancements have led to significant changes across various industries, including marketing. The need to adapt to digital trends has become imperative for marketers. While this may seem like a daunting task, the use of automated applications and systems based on artifi...
Published in: | Lecture Notes in Electrical Engineering |
---|---|
Main Author: | Raju V.; Kassim S.; Jahan S.; Wahab W.A. |
Format: | Conference paper |
Language: | English |
Published: |
Springer Science and Business Media Deutschland GmbH
2024
|
Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85197763555&doi=10.1007%2f978-981-97-0154-4_38&partnerID=40&md5=8f43a32d75e7a5453cbf9320d1fbc643 |
Similar Items
-
Artificial Intelligence in Marketing: Literature Review and Future Research Agenda
by: Masnita Y.; Ali J.K.; Zahra A.; Wilson N.; Murwonugroho W.
Published: (2024) -
Revolutionizing learning in the digital age: a systematic literature review of microlearning strategies
by: Alias, et al.
Published: (2024) -
Revolutionizing learning in the digital age: a systematic literature review of microlearning strategies
by: Alias N.F.; Razak R.A.
Published: (2024) -
Public Interest Research on Digital Learning Content Produced by Artificial Intelligence
by: Kurniawan Y.; Jordan; Ongko J.G.; Julianto; Anwar N.
Published: (2023) -
Digital Marketing: A Scientometric Review
by: Abdullah K.H.; Muzawi R.; Gazali N.; Aziz F.S.A.
Published: (2023)