Revolutionizing Digital Marketing with Artificial Intelligence Solutions: A Four-Step Sequential Model
In recent years, technological advancements have led to significant changes across various industries, including marketing. The need to adapt to digital trends has become imperative for marketers. While this may seem like a daunting task, the use of automated applications and systems based on artifi...
| Published in: | Lecture Notes in Electrical Engineering |
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| Main Author: | |
| Format: | Conference paper |
| Language: | English |
| Published: |
Springer Science and Business Media Deutschland GmbH
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85197763555&doi=10.1007%2f978-981-97-0154-4_38&partnerID=40&md5=8f43a32d75e7a5453cbf9320d1fbc643 |