Revolutionizing Digital Marketing with Artificial Intelligence Solutions: A Four-Step Sequential Model

• Published in: Lecture Notes in Electrical Engineering
• Main Author: Raju V.; Kassim S.; Jahan S.; Wahab W.A.
• Format: Conference paper
• Language: English
• Published: Springer Science and Business Media Deutschland GmbH 2024
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85197763555&doi=10.1007%2f978-981-97-0154-4_38&partnerID=40&md5=8f43a32d75e7a5453cbf9320d1fbc643

In recent years, technological advancements have led to significant changes across various industries, including marketing. The need to adapt to digital trends has become imperative for marketers. While this may seem like a daunting task, the use of automated applications and systems based on artificial intelligence has simplified traditional targeting and customization processes. Many online promotion platforms incorporate algorithms that identify optimal combinations of parameters, while some companies opt to develop and implement customized systems in-house. The authors of this article seek to solutions to enhance website visibility through the use of keywords. © The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2024.