Travelling During Travel Bubble: Assessing the Interrelationship between Cognitive, Affective, Unique Image, and Future Revisit Intention

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Travelling During Travel Bubble: Assessing the Interrelationship between Cognitive, Affective, Unique Image, and Future Revisit Intention

This research study utilises Mehrabian and Russell's Stimulus-Organism-Response (SOR) model to explore the connections between various components of a destination image (cognitive, affective, and unique) and the intention of travellers to revisit Malaysia. A total of 402 responses were collecte...

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Bibliographic Details
Published in:	Journal of Tourism and Services
Main Author:	Asyraff M.A.; Hanafiah M.H.; Zain N.A.M.
Format:	Article
Language:	English
Published:	Center for International Scientific Research of VSO and VSPP 2024
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196937498&doi=10.29036%2fjots.v15i28.566&partnerID=40&md5=3d3e4fbb84d4650e92c6bdb182b0680d

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