Travelling During Travel Bubble: Assessing the Interrelationship between Cognitive, Affective, Unique Image, and Future Revisit Intention
This research study utilises Mehrabian and Russell's Stimulus-Organism-Response (SOR) model to explore the connections between various components of a destination image (cognitive, affective, and unique) and the intention of travellers to revisit Malaysia. A total of 402 responses were collecte...
| Published in: | Journal of Tourism and Services |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Center for International Scientific Research of VSO and VSPP
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196937498&doi=10.29036%2fjots.v15i28.566&partnerID=40&md5=3d3e4fbb84d4650e92c6bdb182b0680d |