THE FACTORS INFLUENCING THE SUCCESS OF BOUTIQUE HOTELS IN KLANG VALLEY, MALAYSIA
Boutique hotels, despite not matching the service level of 5-star counterparts, remain a flourishing presence in the hospitality industry, drawing a substantial influx of visitors. This study is dedicated to dissecting the contributory impact factors driving the triumph of boutique hotels in Malaysi...
| Published in: | Planning Malaysia |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Malaysian Institute Of Planners
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196055815&doi=10.21837%2fpm.v22i31.1467&partnerID=40&md5=5bcbcc3408efdf10ae56a15fd292cef5 |