The behaviour of e-commerce users: An empirical investigation of online shopping

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The behaviour of e-commerce users: An empirical investigation of online shopping

This paper investigates the relationship between information and communication used by users on electronic commerce platforms. This study is underpinned by the Theory of Reasoned Action (TRA) to understand the factors contributing to electronic users' intention to use online shopping platforms....

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Bibliographic Details
Published in:	Journal of Management World
Main Author:	Zaini S.M.; Noor N.H.M.; Zandi G.
Format:	Article
Language:	English
Published:	Editorial Team of JoMW 2024
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85194488515&doi=10.53935%2fjomw.v2024i2.276&partnerID=40&md5=16b1b1c53fce1d88d54938218ff8df98

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