The behaviour of e-commerce users: An empirical investigation of online shopping
This paper investigates the relationship between information and communication used by users on electronic commerce platforms. This study is underpinned by the Theory of Reasoned Action (TRA) to understand the factors contributing to electronic users' intention to use online shopping platforms....
| Published in: | Journal of Management World |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Editorial Team of JoMW
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85194488515&doi=10.53935%2fjomw.v2024i2.276&partnerID=40&md5=16b1b1c53fce1d88d54938218ff8df98 |