Emotional Design of Packaging: A Bibliometric Analysis

This study aims to explain the present research status and trends in the field of Emotional Design of Packaging (EDOP). A total of 129 scholarly articles were selected from high-quality journals in the Web of Science (WoS) database, and a systematic review of the EDOP field was undertaken, utilising...

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Bibliographic Details
Published in:Studies in Media and Communication
Main Author: Liu C.; Samsudin M.R.; Zou Y.
Format: Article
Language:English
Published: Redfame Publishing Inc. 2024
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85194079962&doi=10.11114%2fsmc.v12i2.6698&partnerID=40&md5=dd8493aedaf9a6bfaf45bf303de2ecb2