Social Media’s Role in Shaping Millennials Halal Shopping Trends in Malaysia

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Social Media’s Role in Shaping Millennials Halal Shopping Trends in Malaysia

Social media influencers (SMIs) have emerged as pivotal figures in advertising and critiquing products and services. They serve as credible sources, disseminating persuasive messages that significantly influence consumer purchasing behavior, particularly among Millennials. This paper investigates th...

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Bibliographic Details
Published in:	Malaysian Journal of Consumer and Family Economics
Main Author:	Rahim H.; Khir M.F.A.; Ani N.; Ismail S.; Zakaria N.B.
Format:	Article
Language:	English
Published:	Malaysian Consumer and Family Economics Association 2024
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85193754947&doi=10.60016%2fmajcafe.v32.06&partnerID=40&md5=0d9f37afe42df8a457a0440ebb06489d

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