Social Media’s Role in Shaping Millennials Halal Shopping Trends in Malaysia
Social media influencers (SMIs) have emerged as pivotal figures in advertising and critiquing products and services. They serve as credible sources, disseminating persuasive messages that significantly influence consumer purchasing behavior, particularly among Millennials. This paper investigates th...
| Published in: | Malaysian Journal of Consumer and Family Economics |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Malaysian Consumer and Family Economics Association
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85193754947&doi=10.60016%2fmajcafe.v32.06&partnerID=40&md5=0d9f37afe42df8a457a0440ebb06489d |