The purchase intention of Ar-Rahnu Islamic financing contract in Malaysia: perception of Muslim consumers

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The purchase intention of Ar-Rahnu Islamic financing contract in Malaysia: perception of Muslim consumers

Purpose: The purpose of this paper is to investigate a distinct set of characteristics that influence Muslim customers’ intentions to purchase Ar-Rahnu Islamic financing contract in Malaysia. Design/methodology/approach: The study studied the impact of perceived value, perceived quality, perceived f...

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Bibliographic Details
Published in:	Journal of Islamic Marketing
Main Author:	Azman Ong M.H.; Mohd Yasin N.; Ibrahim N.S.
Format:	Article
Language:	English
Published:	Emerald Publishing 2024
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85191316744&doi=10.1108%2fJIMA-03-2022-0085&partnerID=40&md5=9cda30783c5000c8b3dae3c8e70940cf

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