The purchase intention of Ar-Rahnu Islamic financing contract in Malaysia: perception of Muslim consumers
Purpose: The purpose of this paper is to investigate a distinct set of characteristics that influence Muslim customers’ intentions to purchase Ar-Rahnu Islamic financing contract in Malaysia. Design/methodology/approach: The study studied the impact of perceived value, perceived quality, perceived f...
| Published in: | Journal of Islamic Marketing |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85191316744&doi=10.1108%2fJIMA-03-2022-0085&partnerID=40&md5=9cda30783c5000c8b3dae3c8e70940cf |