Sales Promotion Mobile Application using Augmented Reality

• Published in: 8th International Conference on Recent Advances and Innovations in Engineering: Empowering Computing, Analytics, and Engineering Through Digital Innovation, ICRAIE 2023
• Main Author: Sia Abdullah N.A.; Anak Ulan A.N.D.; Rosli M.M.
• Format: Conference paper
• Language: English
• Published: Institute of Electrical and Electronics Engineers Inc. 2023
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85189939039&doi=10.1109%2fICRAIE59459.2023.10468488&partnerID=40&md5=fe4ec727651b5cd00a912773ca376d85

Nowadays, most people utilize innovative technologies to fulfill their needs, which drives the retail industry's global evolution. To stay relevant and survive in an industry, retailers acquire a competitive advantage over their competitors. Thus, this paper aims to share an enhanced shopping experience in retail stores with augmented reality. It covers the process of identifying a suitable augmented reality (AR) approach in retail stores, constructing a mobile application, and evaluating the functionality of the application. After extensive research, marker-based AR techniques on Android were best suited to create the mobile application. By using the Mobile Development Life Cycle, we cover requirement gathering, then planning out the system architecture, use case diagram, algorithm design, and user interface design. Unity, Figma, and Vuforia are utilized to develop the application. After testing, the mobile application is ready for its final launch. We believe that this mobile application provides the competitive advantage that retailers need. © 2023 IEEE.