Sales Promotion Mobile Application using Augmented Reality

Nowadays, most people utilize innovative technologies to fulfill their needs, which drives the retail industry's global evolution. To stay relevant and survive in an industry, retailers acquire a competitive advantage over their competitors. Thus, this paper aims to share an enhanced shopping e...

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Bibliographic Details
Published in:8th International Conference on Recent Advances and Innovations in Engineering: Empowering Computing, Analytics, and Engineering Through Digital Innovation, ICRAIE 2023
Main Author: Sia Abdullah N.A.; Anak Ulan A.N.D.; Rosli M.M.
Format: Conference paper
Language:English
Published: Institute of Electrical and Electronics Engineers Inc. 2023
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85189939039&doi=10.1109%2fICRAIE59459.2023.10468488&partnerID=40&md5=fe4ec727651b5cd00a912773ca376d85