A Descriptive Study of Factors Influencing Online Purchasing Behavior: Malaysian Consumer Perspective
Understanding the influence factors on online purchasing behavior from a Malaysian consumer perspective is crucial for businesses and marketers aiming to thrive in the digital marketplace. This study aims to investigate the factors that influence online purchasing behavior among Malaysian consumers....
| Published in: | Communications in Computer and Information Science |
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| Main Author: | |
| Format: | Conference paper |
| Language: | English |
| Published: |
Springer Science and Business Media Deutschland GmbH
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85185723304&doi=10.1007%2f978-981-99-9592-9_23&partnerID=40&md5=909807c5a4c772298fe438d6dd8303e8 |