Factors Influencing Consumer Behaviour towards Online Purchase Intention on Popular Shopping Platforms in Malaysia

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Factors Influencing Consumer Behaviour towards Online Purchase Intention on Popular Shopping Platforms in Malaysia

The number of individuals willing to make purchases of goods and services over the internet has steadily increased over the past several years. Additionally, as a result of the pandemic, it has reshaped consumer behavior, making people more hesitant to leave their homes to obtain the things they nee...

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Bibliographic Details
Published in:	WSEAS Transactions on Business and Economics
Main Author:	Hoo W.C.; Cheng A.Y.; Ng A.H.H.; Bakar S.M.B.S.A.
Format:	Article
Language:	English
Published:	World Scientific and Engineering Academy and Society 2024
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85184872512&doi=10.37394%2f23207.2024.21.45&partnerID=40&md5=a3d5e33dd0aaeedee3ccd8a8b0039e4e

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