Factors Influencing Consumer Behaviour towards Online Purchase Intention on Popular Shopping Platforms in Malaysia
The number of individuals willing to make purchases of goods and services over the internet has steadily increased over the past several years. Additionally, as a result of the pandemic, it has reshaped consumer behavior, making people more hesitant to leave their homes to obtain the things they nee...
| Published in: | WSEAS Transactions on Business and Economics |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
World Scientific and Engineering Academy and Society
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85184872512&doi=10.37394%2f23207.2024.21.45&partnerID=40&md5=a3d5e33dd0aaeedee3ccd8a8b0039e4e |