Islamic fashion in Malaysia: the commodification of religious values on Instagram
Islamic fashion has expanded considerably in the last five years and it has gained favour from people due to different branding communication strategies. One of the major strategies is commodifying Islamic teachings to make and sell female attire that appeals to Muslim women. To understand this phen...
| Published in: | Asian Journal of Communication |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Routledge
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85184388509&doi=10.1080%2f01292986.2024.2314775&partnerID=40&md5=91bb29614553bd419c7f53bc0aa6c00c |