Ethnocentrism and Revisit Intention of Heritage Hotels in Indonesia: A Serial Mediation of Customer Experience and Hotel Image
This study aims to discover the revisit intention behaviour of heritage hotel customers in Indonesia in order to provide insights and feedback for developing marketing, economic, and local cultural aspects of hotels. This study employed a quantitative approach using covariance-based structural equat...
| Published in: | African Journal of Hospitality, Tourism and Leisure |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Africa Journals
2023
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85183558687&doi=10.46222%2fajhtl.19770720.442&partnerID=40&md5=214320f2eedb52584b9e80e08bee2038 |