A pricing optimization modelling for assisted decision making in telecommunication product-service bundling

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A pricing optimization modelling for assisted decision making in telecommunication product-service bundling

Product service bundle (PSB) is a marketing strategy that offers attractive product-service packages with competitive pricing to ensure sustained profitability. However, designing suitable pricing for PSB is a non-trivial task that involves complex decision-making. This paper explores the significan...

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Bibliographic Details
Published in:	International Journal of Information Management Data Insights
Main Author:	Zakaria A.F.; Lim S.C.J.; Aamir M.
Format:	Article
Language:	English
Published:	Elsevier B.V. 2024
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85183022609&doi=10.1016%2fj.jjimei.2024.100212&partnerID=40&md5=08d9a6c99c19530e9bb4dbaf5ec89ce2

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