A pricing optimization modelling for assisted decision making in telecommunication product-service bundling
Product service bundle (PSB) is a marketing strategy that offers attractive product-service packages with competitive pricing to ensure sustained profitability. However, designing suitable pricing for PSB is a non-trivial task that involves complex decision-making. This paper explores the significan...
| Published in: | International Journal of Information Management Data Insights |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Elsevier B.V.
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85183022609&doi=10.1016%2fj.jjimei.2024.100212&partnerID=40&md5=08d9a6c99c19530e9bb4dbaf5ec89ce2 |