Intention to buy halal food through the ShopeeFood application on Generation Z Muslims

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Intention to buy halal food through the ShopeeFood application on Generation Z Muslims

Purpose: This study aims to show the factors that influence the intention of Generation Z Muslims to buy halal food products through ShopeeFood. Design/methodology/approach: This study used quantitative methods. The analytical technique used is partial least square-structural equation modeling with...

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Bibliographic Details
Published in:	Journal of Islamic Accounting and Business Research
Main Author:	Juliana J.; Limayurid A.S.; Adirestuty F.; Ridlwan A.A.; Rusmita S.A.; Ismail S.
Format:	Article
Language:	English
Published:	Emerald Publishing 2024
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85181454371&doi=10.1108%2fJIABR-04-2023-0120&partnerID=40&md5=162effce772cb123e444235354170c7a

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