Intention to buy halal food through the ShopeeFood application on Generation Z Muslims
Purpose: This study aims to show the factors that influence the intention of Generation Z Muslims to buy halal food products through ShopeeFood. Design/methodology/approach: This study used quantitative methods. The analytical technique used is partial least square-structural equation modeling with...
| Published in: | Journal of Islamic Accounting and Business Research |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85181454371&doi=10.1108%2fJIABR-04-2023-0120&partnerID=40&md5=162effce772cb123e444235354170c7a |