Intention to buy halal food through the ShopeeFood application on Generation Z Muslims

Purpose: This study aims to show the factors that influence the intention of Generation Z Muslims to buy halal food products through ShopeeFood. Design/methodology/approach: This study used quantitative methods. The analytical technique used is partial least square-structural equation modeling with...

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Published in:Journal of Islamic Accounting and Business Research
Main Author: Juliana J.; Limayurid A.S.; Adirestuty F.; Ridlwan A.A.; Rusmita S.A.; Ismail S.
Format: Article
Language:English
Published: Emerald Publishing 2024
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85181454371&doi=10.1108%2fJIABR-04-2023-0120&partnerID=40&md5=162effce772cb123e444235354170c7a
id 2-s2.0-85181454371
spelling 2-s2.0-85181454371
Juliana J.; Limayurid A.S.; Adirestuty F.; Ridlwan A.A.; Rusmita S.A.; Ismail S.
Intention to buy halal food through the ShopeeFood application on Generation Z Muslims
2024
Journal of Islamic Accounting and Business Research


10.1108/JIABR-04-2023-0120
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85181454371&doi=10.1108%2fJIABR-04-2023-0120&partnerID=40&md5=162effce772cb123e444235354170c7a
Purpose: This study aims to show the factors that influence the intention of Generation Z Muslims to buy halal food products through ShopeeFood. Design/methodology/approach: This study used quantitative methods. The analytical technique used is partial least square-structural equation modeling with 230 respondents as a sample of Generation Z Muslims in West Java, Indonesia. This research was conducted in June 2022 by distributing questionnaires via Google Forms and social media. Findings: The results showed that perceived ease of use, perceived usefulness, attitudes, subjective norms, perceived behavioral control, religiosity and intention to buy halal food through ShopeeFood in Generation Z Muslims in West Java were in the high category. However, subjective norms and perceived behavioral control are the only ones that positively and significantly affect purchase intention. Practical implications: ShopeeFood is expected to be able to identify and take advantage of the high level of intention of Generation Z Muslims to buy halal food through ShopeeFood. ShopeeFood can socialize and increase consumer attention that ShopeeFood is different from other online food delivery services. ShopeeFood can require merchants to display transparency in the composition of food products. Originality/value: To the best of the authors’ knowledge, this study is perhaps the first study in the context of Generation Z Muslims in West Java, Indonesia, that deals with the perceived ease of use, perceived usefulness, attitudes, subjective norms, perceived behavioral control and religiosity on the intention to buy halal food through ShopeeFood. The study’s findings are essential in Islamic marketing and technological acceptance (ShopeeFood Apps). © 2023, Emerald Publishing Limited.
Emerald Publishing
17590817
English
Article

author Juliana J.; Limayurid A.S.; Adirestuty F.; Ridlwan A.A.; Rusmita S.A.; Ismail S.
spellingShingle Juliana J.; Limayurid A.S.; Adirestuty F.; Ridlwan A.A.; Rusmita S.A.; Ismail S.
Intention to buy halal food through the ShopeeFood application on Generation Z Muslims
author_facet Juliana J.; Limayurid A.S.; Adirestuty F.; Ridlwan A.A.; Rusmita S.A.; Ismail S.
author_sort Juliana J.; Limayurid A.S.; Adirestuty F.; Ridlwan A.A.; Rusmita S.A.; Ismail S.
title Intention to buy halal food through the ShopeeFood application on Generation Z Muslims
title_short Intention to buy halal food through the ShopeeFood application on Generation Z Muslims
title_full Intention to buy halal food through the ShopeeFood application on Generation Z Muslims
title_fullStr Intention to buy halal food through the ShopeeFood application on Generation Z Muslims
title_full_unstemmed Intention to buy halal food through the ShopeeFood application on Generation Z Muslims
title_sort Intention to buy halal food through the ShopeeFood application on Generation Z Muslims
publishDate 2024
container_title Journal of Islamic Accounting and Business Research
container_volume
container_issue
doi_str_mv 10.1108/JIABR-04-2023-0120
url https://www.scopus.com/inward/record.uri?eid=2-s2.0-85181454371&doi=10.1108%2fJIABR-04-2023-0120&partnerID=40&md5=162effce772cb123e444235354170c7a
description Purpose: This study aims to show the factors that influence the intention of Generation Z Muslims to buy halal food products through ShopeeFood. Design/methodology/approach: This study used quantitative methods. The analytical technique used is partial least square-structural equation modeling with 230 respondents as a sample of Generation Z Muslims in West Java, Indonesia. This research was conducted in June 2022 by distributing questionnaires via Google Forms and social media. Findings: The results showed that perceived ease of use, perceived usefulness, attitudes, subjective norms, perceived behavioral control, religiosity and intention to buy halal food through ShopeeFood in Generation Z Muslims in West Java were in the high category. However, subjective norms and perceived behavioral control are the only ones that positively and significantly affect purchase intention. Practical implications: ShopeeFood is expected to be able to identify and take advantage of the high level of intention of Generation Z Muslims to buy halal food through ShopeeFood. ShopeeFood can socialize and increase consumer attention that ShopeeFood is different from other online food delivery services. ShopeeFood can require merchants to display transparency in the composition of food products. Originality/value: To the best of the authors’ knowledge, this study is perhaps the first study in the context of Generation Z Muslims in West Java, Indonesia, that deals with the perceived ease of use, perceived usefulness, attitudes, subjective norms, perceived behavioral control and religiosity on the intention to buy halal food through ShopeeFood. The study’s findings are essential in Islamic marketing and technological acceptance (ShopeeFood Apps). © 2023, Emerald Publishing Limited.
publisher Emerald Publishing
issn 17590817
language English
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