How Does Gamification in an E-Commerce Platform Drive Customer Experience? The Mediating Roles of Perceived Enjoyment and Brand Engagement

How Does Gamification in an E-Commerce Platform Drive Customer Experience? The Mediating Roles of Perceived Enjoyment and Brand Engagement

Grounded on the flow model, the present study aims to examine the significant effect of gamification in an e-commerce platform on customer experience, and the mediating roles of brand engagement and perceived enjoyment in the said relationship. The study participants were e-commerce platform users (...

詳細記述

書誌詳細
出版年:Studies in Computational Intelligence
第一著者: Lacap J.P.G.; Ricafrente M.I.L.; Caponpon J.; Medina R.; Raneses R.A.; Centeno Z.; Syed Annuar S.N.
フォーマット: Book chapter
言語:English
出版事項: Springer Science and Business Media Deutschland GmbH 2023
オンライン･アクセス:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85180860287&doi=10.1007%2f978-3-031-48397-4_23&partnerID=40&md5=7baa1e5acdff05f869e1b2d43d0ee2c2

インターネット

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85180860287&doi=10.1007%2f978-3-031-48397-4_23&partnerID=40&md5=7baa1e5acdff05f869e1b2d43d0ee2c2

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