Artificial Intelligence in Marketing: Literature Review and Future Research Agenda
The aim of this study is to identify the general usage of AI in marketing among practitioners, as existing literature often focuses on specific objectives such as branding, innovation, and understanding competitors' weaknesses. To achieve this, a Systematic Review employing the PRISMA (Preferre...
| Published in: | Journal of System and Management Sciences |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Success Culture Press
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85180214204&doi=10.33168%2fJSMS.2024.0108&partnerID=40&md5=2b58bdd0cc5ebe9ae0fbe20f4d9e9358 |