A Comprehensive Analysis of Fintech in Marketing Research: Bibliometric Approach using Web of Science Core Collection Database
Using information from the Web of Science Core Collection database and 226 papers from the years 2018 through 2023, this study gives an extensive bibliometric analysis of fintech research in the marketing field. The survey found a 54.85% compound annual growth rate in research, which reflects the fi...
| Published in: | Journal of System and Management Sciences |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Success Culture Press
2023
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85177807727&doi=10.33168%2fJSMS.2023.0601&partnerID=40&md5=d5c32e1f9436d807db2234fdcd18930f |