Franchising for Global Distribution: A Systematic Review

Purpose: The purpose of this study is to explore areas that have been studied extensively in previous studies related to franchising as a platform for global distribution. Furthermore, franchising is a strategic distribution method that gives entrepreneurs the opportunity to replicate an established...

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Bibliographic Details
Published in:Journal of Distribution Science
Main Author: Aziz N.A.A.; Ramdan M.R.; Aziz K.A.; Hasbollah H.R.; Aziz N.N.A.; Hussin N.S.N.; Hasan M.Z.M.
Format: Article
Language:English
Published: Korea Distribution Science Association (KODISA) 2023
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85175063336&doi=10.15722%2fjds.21.10.202310.39&partnerID=40&md5=246193418cb4a6d7a7a0d3a3a740af41

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