Franchising for Global Distribution: A Systematic Review
Purpose: The purpose of this study is to explore areas that have been studied extensively in previous studies related to franchising as a platform for global distribution. Furthermore, franchising is a strategic distribution method that gives entrepreneurs the opportunity to replicate an established...
| Published in: | Journal of Distribution Science |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Korea Distribution Science Association (KODISA)
2023
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85175063336&doi=10.15722%2fjds.21.10.202310.39&partnerID=40&md5=246193418cb4a6d7a7a0d3a3a740af41 |