Do knowledge and personality traits influence women entrepreneurs’ e-commerce venture? Testing on the multiple mediation model

Purpose: Women’s involvement in business is growing and positively impacting the national economy, especially in developing countries. Women entrepreneurs’ success has shown women’s abilities to empower and support national policies and agendas. Efforts and tenacity in a consecutive e-commerce busin...

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Bibliographic Details
Published in:Journal of Entrepreneurship in Emerging Economies
Main Author: Mohd Noor N.H.; Yaacob M.'.; Omar N.
Format: Article
Language:English
Published: Emerald Publishing 2024
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85174191919&doi=10.1108%2fJEEE-01-2023-0023&partnerID=40&md5=37731a8dc6822fe1434e22f8db2f1b7f