INVESTIGATING ZOO MANAGEMENT BASED ON VISITORS‘ PERCEPTION OF SERVICE PERFORMANCE: A CASE OF ZOO RABBITLAND, MALAYSIA

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INVESTIGATING ZOO MANAGEMENT BASED ON VISITORS‘ PERCEPTION OF SERVICE PERFORMANCE: A CASE OF ZOO RABBITLAND, MALAYSIA

The investigation of visitors’ perceptions of service performance is essential in identifying best practices for zoo management. This is critical to ensure a worthwhile experience for visitors and guarantee the long-term viability of the business. However, despite the current demands and expectation...

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Bibliographic Details
Published in:	Journal of Sustainability Science and Management
Main Author:	Hazudin S.F.; Kader M.A.R.A.; Muhamed M.F.A.A.; Razak N.H.A.; Ishak M.; Hussin A.; Soom A.B.M.
Format:	Article
Language:	English
Published:	Universiti Malaysia Terengganu 2023
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85172909861&doi=10.46754%2fjssm.2023.09.006&partnerID=40&md5=49c9da842b6870f7f3dd7b9d846c0c6a

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