INVESTIGATING ZOO MANAGEMENT BASED ON VISITORS‘ PERCEPTION OF SERVICE PERFORMANCE: A CASE OF ZOO RABBITLAND, MALAYSIA
The investigation of visitors’ perceptions of service performance is essential in identifying best practices for zoo management. This is critical to ensure a worthwhile experience for visitors and guarantee the long-term viability of the business. However, despite the current demands and expectation...
| Published in: | Journal of Sustainability Science and Management |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Universiti Malaysia Terengganu
2023
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85172909861&doi=10.46754%2fjssm.2023.09.006&partnerID=40&md5=49c9da842b6870f7f3dd7b9d846c0c6a |