From Social Presence to Virtual Presence: Insights into E-Commerce Consumer Behavior

From Social Presence to Virtual Presence: Insights into E-Commerce Consumer Behavior

Live streaming has brought new opportunities for e-commerce development. As the most distinctive feature of live e-commerce is the virtual presence. How it creates a more immersive and engaging online shopping experience for consumers is a concern for academics and businesses alike. This paper revie...

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Bibliographic Details
Published in:Frontiers in Artificial Intelligence and Applications
Main Author: Deng J.; Tajuddin R.B.M.; Ren B.; Chen Z.
Format: Conference paper
Language:English
Published: IOS Press BV 2023
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85171461039&doi=10.3233%2fFAIA230169&partnerID=40&md5=c8001f3953cc4ae08ed3bae00ce16dcf

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