From Social Presence to Virtual Presence: Insights into E-Commerce Consumer Behavior
Live streaming has brought new opportunities for e-commerce development. As the most distinctive feature of live e-commerce is the virtual presence. How it creates a more immersive and engaging online shopping experience for consumers is a concern for academics and businesses alike. This paper revie...
| Published in: | Frontiers in Artificial Intelligence and Applications |
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| Main Author: | |
| Format: | Conference paper |
| Language: | English |
| Published: |
IOS Press BV
2023
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85171461039&doi=10.3233%2fFAIA230169&partnerID=40&md5=c8001f3953cc4ae08ed3bae00ce16dcf |