The Impact of Advertising Visibility on Consumers' Online Impulse Buying Behavior

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The Impact of Advertising Visibility on Consumers' Online Impulse Buying Behavior

With the popularization of online shopping, more and more advertisements are being placed on online shopping platforms. The impact of advertisements on consumers' online impulsive buying behavior has attracted much attention, and the phenomenon of consumers making online impulsive purchases is...

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Bibliographic Details
Published in:	Frontiers in Artificial Intelligence and Applications
Main Author:	Chen Z.; Tajuddin R.B.M.; Deng J.; Ren B.
Format:	Conference paper
Language:	English
Published:	IOS Press BV 2023
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85171451486&doi=10.3233%2fFAIA230174&partnerID=40&md5=e432c964bb12b186630b2ce6bdf91872

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