The Impact of Advertising Visibility on Consumers' Online Impulse Buying Behavior

QR Code

The Impact of Advertising Visibility on Consumers' Online Impulse Buying Behavior

With the popularization of online shopping, more and more advertisements are being placed on online shopping platforms. The impact of advertisements on consumers' online impulsive buying behavior has attracted much attention, and the phenomenon of consumers making online impulsive purchases is...

Full description

Bibliographic Details
Published in:	Frontiers in Artificial Intelligence and Applications
Main Author:	Chen Z.; Tajuddin R.B.M.; Deng J.; Ren B.
Format:	Conference paper
Language:	English
Published:	IOS Press BV 2023
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85171451486&doi=10.3233%2fFAIA230174&partnerID=40&md5=e432c964bb12b186630b2ce6bdf91872

Similar Items

From Social Presence to Virtual Presence: Insights into E-Commerce Consumer Behavior
by: Deng J.; Tajuddin R.B.M.; Ren B.; Chen Z.
Published: (2023)

Unravelling the Impact of Visual Merchandising on Consumer Impulse Buying Behaviour in Hypermarket
by: Sahari, et al.
Published: (2024)

Changes of Consumer Purchase Behavior Under Data Mining Technology
by: Chen Z.; Mohd Tajuddin R.B.; Ren B.; Deng J.
Published: (2023)

The impact of social media advertising features on the purchase intention of the Malay millennial consumer
by: Agil H.; Ahmad A.L.; Azlan A.A.
Published: (2022)

How Real-Time Interactivity Influences Impulse Buying Behaviour in Generation Z's during Live Streaming Shopping: The Mediating Role of Perceived Enjoyment
by: Indriastuti H.; Hidayati T.; Asnawati; Martiyanti D.; Ayu A.R.F.; Putit L.
Published: (2024)

Influencing the mind of the consumers: The role of the law and the regulators in controlling credit advertisement
by: Ilyana Ilias I.; Hassan R.; Kassim S.; Bakar E.A.
Published: (2019)

A Descriptive Study of Factors Influencing Online Purchasing Behavior: Malaysian Consumer Perspective
by: Mustakim N.A.; Abdul-Rahman S.; Aziz M.A.; Hasan Z.
Published: (2024)

Harnessing advertising appeal in social media: Boosting consumer attention and purchase intention
by: Ambran N.S.; Zainodin W.H.W.; Hanif U‘A.M.
Published: (2024)

Women’s perception of self-conscious beauty obsession through online advertising
by: Mishod F.W.B.M.; Aziz A.A.; Mohamed S.
Published: (2022)

Visitors’ impulse shopping behavior at kuala lumpur international airport 2 (KLIA2): A conceptual paper
by: Hamid A.H.A.; Radzi S.M.; Aziz N.S.; Aziz R.A.
Published: (2016)

Optimization Strategies of Virtual Presence on Fashion User Behavior in Live Streaming E-Commerce
by: Deng J.; Mohd Tajuddin R.B.
Published: (2023)

On propagation of gradual and impulsive Coronal Mass Ejections (CMEs)
by: Ansor N.M.; Hamidi Z.S.; Shariff N.N.M.
Published: (2024)

Religious-based ethics and buy-now-pay-later re-usage intention among Muslim consumers in Indonesia and Malaysia: a commitment-trust theory perspective
by: Aji H.M.; Husin M.M.; Othman A.K.; Hidayat A.; Wan Rashid W.E.
Published: (2024)

Islamic Advertising Revisited: Implications of Islamic Principles in Advertising
by: Jaapar N.H.; Halim A.H.A.; Abdullah S.F.S.; Yusof M.F.M.; Muhamad M.D.
Published: (2022)

Islamic Advertising Revisited: Implications of Islamic Principles in Advertising
by: Jaapar, et al.
Published: (2022)

Determination factors of internet advertising affecting internet users' behavior using canonical correlation analysis
by: Zabidi F.N.; Ibrahim N.; Atiqah N.I.; Norzaidi N.A.; Kamaludin S.; Kamarudin A.N.
Published: (2024)

The antecedents buying intention of new smartphone among university students
by: Rahim A.; Kheng L.K.; Mansor K.A.; Abas N.
Published: (2017)

Investigating the Impact of Social Media Advertising Features on Brand Equity and Brand Experience in the Retail Industry
by: Hanaysha J.R.; Sharma A.; Shriedeh F.B.; Majid M.
Published: (2023)

Environmentally conscious behavior among Malaysian consumers: An empirical analysis
by: Ramly Z.; Hashim N.H.; Yahya W.K.; Mohamad S.A.
Published: (2012)

Kinematic Differences between Gradual and Impulsive Coronal Mass Ejections: The Role of Flares
by: Hamidi, et al.
Published: (2024)

Intention to buy halal food through the ShopeeFood application on Generation Z Muslims
by: Juliana J.; Limayurid A.S.; Adirestuty F.; Ridlwan A.A.; Rusmita S.A.; Ismail S.
Published: (2024)

Buying Behaviour towards Eco-Labelled Food Products: Mediation Moderation Analysis
by: Alam S.S.; Wang C.-K.; Masukujjaman M.; Ahmad I.; Lin C.-Y.; Ho Y.-H.
Published: (2023)

Young Consumer Behavior: Financial Practices among Malaysian Muslim Youth
by: Bakar M.Z.A.; Ayub S.H.; Mazli M.; Ishak M.F.; Rasedee A.F.N.
Published: (2023)

Isovist and Visibility Graph Analysis (VGA): Strategies to evaluate visibility along movement pattern for safe space
by: Othman F.; Mohd Yusoff Z.; Abdul Rasam A.R.
Published: (2019)

Detecting Structural Breaks and Outliers for Volatility Data via Impulse Indicator Saturation
by: Nasi I.N.M.; Ismail M.T.; Karim S.A.A.
Published: (2022)

Reconceptualizing the advertising literacy model
by: Mohamed Salim N.A.; Ali M.N.S.
Published: (2020)

Intention to buy halal food through the ShopeeFood application on Generation Z Muslims
by: Juliana, et al.
Published: (2024)

Qualitative analysis of sharia compliant advertisement signboard in Kelantan state
by: Husin E.R.; Salamon H.; Rosman A.S.B.; Muhamad N.H.B.N.; Noor S.S.B.M.; Hamdan M.N.B.; Ruskam A.B.; Kadikon S.B.; Rosli M.R.B.; Junoh H.; Ahmad R.; Ishak F.I.; Wan Ismail W.N.H.
Published: (2020)

Chinese Residents’ Willingness to Buy Housing: An Evaluation in Nanyang City, Henan Province, China Based on the Extension Cloud Model
by: Feng Y.; Wahab M.A.; Azmi N.A.B.; Yan H.; Wu H.
Published: (2022)

Linked color imaging improves the visibility of various featured colorectal polyps in an endoscopist’s visibility and color difference value
by: Yoshida N.; Naito Y.; Yasuda R.; Murakami T.; Hirose R.; Ogiso K.; Inada Y.; Dohi O.; Kamada K.; Uchiyama K.; Handa O.; Konishi H.; Rani R.A.; Kishimoto M.; Konishi E.; Itoh Y.
Published: (2017)

Obesogenic television food advertising to children in Malaysia: Sociocultural variations
by: Ng S.H.; Kelly B.; Se C.H.; Chinna K.; Sameeha M.J.; Krishnasamy S.; Ismail M.N.; Karupaiah T.
Published: (2015)

Factors Influencing Consumer Behaviour towards Online Purchase Intention on Popular Shopping Platforms in Malaysia
by: Hoo W.C.; Cheng A.Y.; Ng A.H.H.; Bakar S.M.B.S.A.
Published: (2024)

Detection of outliers in the volatility of Malaysia shariah compliant index return: The impulse indicator saturation approach
by: Nasir I.N.M.; Ismail M.T.
Published: (2020)

Determinants of Consumers' Purchase Behaviour Towards Online Food Delivery Ordering (OFDO)
by: Ambad S.N.A.; Haron H.; Ishar N.I.M.
Published: (2022)

Impact of corporate social responsibility practices on consumer purchase intention of apparel products with mediating role of consumer-retailer love
by: Chan T.J.; Mohd Suki N.; Ho P.S.Y.; Akhtar M.F.
Published: (2024)

An analysis of cultural elements in selected festive advertisements
by: Sualman I.; Jalli N.; Rashidi R.M.; Darwis Y.
Published: (2021)

Understanding Online Cheating Behavior among Education Students
by: Adha M.A.; Marsofiyati; Mahfirah T.F.; Ariyanti N.S.; Krissanya N.; Sumardi N.A.; Musyaffi A.M.
Published: (2024)

Reliability and validity of television food advertising questionnaire in Malaysia
by: Zalma A.R.; Safiah M.Y.; Ajau D.; Khairil Anuar M.I.
Published: (2015)

Children's exposure to food advertising on free-to-air television: An Asia-Pacific perspective
by: Kelly B.; Hebden L.; King L.; Xiao Y.; Yu Y.; He G.; Li L.; Zeng L.; Hadi H.; Karupaiah T.; Hoe N.S.; Noor M.I.; Yoon J.; Kim H.
Published: (2016)

The relationship of social media celebrities' attributes and online consumer behaviour towards Malaysian purchase intention
by: Hoo W.C.; Ramli S.; Pung N.C.; Allan M.; Hossain S.F.A.
Published: (2024)