The Impact of Advertising Visibility on Consumers' Online Impulse Buying Behavior
With the popularization of online shopping, more and more advertisements are being placed on online shopping platforms. The impact of advertisements on consumers' online impulsive buying behavior has attracted much attention, and the phenomenon of consumers making online impulsive purchases is...
| Published in: | Frontiers in Artificial Intelligence and Applications |
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| Main Author: | |
| Format: | Conference paper |
| Language: | English |
| Published: |
IOS Press BV
2023
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85171451486&doi=10.3233%2fFAIA230174&partnerID=40&md5=e432c964bb12b186630b2ce6bdf91872 |